Supported by:
Brown School of Public Health   The Rockefeller Foundation

covid-19 testing
communications toolkit

New: Rapid tests are a quick and convenient way to check your covid-19 status at home. Check out our new assets about rapid testing for work and school.

free, downloadable

Add style to your message with our custom-designed asset library. The images, animations, handouts, and templates are all completely free and available for unrestricted public use.

The COVID-19 Testing Communications Toolkit is a free, public resource for anyone looking to communicate the importance of COVID-19 testing to communities across America. Our evidence-based tutorials, handouts, and image library help you translate public health goals into motivating, clear messages that educate Americans about why, when, and where to get tested — even if they feel healthy.

see the toolkit in action

Organizations across America have used our images and messaging to encourage their audiences to #TakeTheTest. See some of their examples, collected here.


How can people who don’t feel sick spread the virus? How do I know if I should get tested? This short animation informs viewers about asymptomatic spread and calls attention to who should consider taking a test.

Share this animation, alongside our other “Who Should Get Tested” campaign materials, to illustrate how everyone can play a role in controlling the virus.

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