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campaigning
The campaigning section offers quick tutorials on a variety of subjects related to planning and running a public health messaging campaign. Learn how to survey attitudes about testing in your community, set your campaign goals, run our #TakeTheTest campaign, or develop strategies to get more out of social media. Explore how to best reach local populations or specific community groups.
Our tutorials are built to accommodate a wide range of skill levels and needs, from those new to campaigning to experienced communicators. You can choose a path based on your prior knowledge and goals.
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the evidence
The evidence section provides you with the key talking points about COVID-19 testing that you are communicating in your campaigns. It explains asymptomatic spread, screening and diagnostic testing, who should get tested when, what types of tests are currently in use, and other important details in clear, accessible language. An understanding coronavirus testing section answers key questions people have about testing.
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library
The Library offers a collection of text and image assets that can be applied in a ‘mix & match’ fashion to your campaigns. We have worked with artists whose colorful, creative images you can use in your social media posts and outreach. We’ve created animations, tweets, Facebook and Instagram posts, handouts, and newsletter and email templates to give you the content you need to run engaging campaigns.
All of these materials are copyright-free and easy to download.
We offer translations of key materials in Arabic, Chinese, French, Spanish, Korean, Tagalog and Vietnamese. We will also continue to add content to the asset library, based on your feedback and emerging communication needs this spring and summer.