SurveyMonkey is a well-known, trusted survey tool. It is simple to use and has the benefit of potential familiarity for respondents. Measuring feedback is simple, so changes, actions, and next steps can easily be made once results are gathered.

The paid plans allow for easy design and analysis when working with large numbers of respondents. The free version is useful if only working with a few dozen respondents.

Yes, paid recruitment services are offered through SurveyMonkey.

Pollfish is a customizable survey program that covers the spectrum of survey creation, distribution, and analysis. The company’s mobile app and its surveying strategy offer an effective way to accurately capture public opinion within targeted demographic groups or a larger community.

The cheapest subscription plan is most useful for capturing a relatively small sample of broader public opinion. For users with a more flexible budget, the tool’s full scope of features makes it an efficient investment for accurately surveying, marketing to, and analyzing public opinion within highly specific parameters.

The program offers the option to buy survey respondents from the App Store and Google Play. Samples can be provided for surveys of any size

Google Forms offers a free, easy way to create a customized survey for a target audience. A product of Google, users only need a Google account to create a Form.

Lower barriers to entry and Google’s automatic collection of results in a Google Sheet make this survey useful for those looking for a cost-effective way to survey their community. Users will need to accompany the survey with a marketing plan since distribution is the sole responsibility of the user.

There is no option for paid recruitment with Google Forms but it’s cousin platform, Google Surveys does offer this service.

Free, but a Google account is needed

Another offering from Google’s comprehensive marketing toolkit, Surveys lets users create surveys, target the people they want, and get results fast.

Google Surveys is best when users want to “dig deep” when gaining insights. Learn the “why” and “how” measuring certain parameters is (and is not) effective.

Google Surveys handles recruitment and finds respondents for a small fee per completed survey.

Google Survey charges a nominal fee per completed response. The price per complete goes up as the complexity of the survey and target audience increases.

Qualtrics offers a comprehensive, top-line surveying and analysis platform.

This tool offers effective means of surveying and analyzing results from large populations.

There is no option for paid recruitment with Qualtrics.

Facebook allows for pages to create simple polls that can be shared with followers. These polls are limited in scope but can capture follower base opinion relatively quickly.

Creating a Facebook poll is recommended when seeking feedback from the organization’s existing follower base. The use of qualifying questions can help determine responses from specific demographic groups, but paid advertising is recommended if seeking responses from users outside of followers.

There is no option for paid recruitment when creating Facebook polls

It is free to create a Facebook poll, but admin or editor access is needed for the necessary organization’s pages

A newer option than some of the other options in this chart, Typeform lets users create surveys, forms, quizzes, and more.

Best for those who want surveys with a modern and “human” feel, Typeform’s plans offer more customization, responses, and integrations. The free version is best for basics and seeing if the tool is right for the audience and project at hand.

There is no option for paid recruiting with Typeform